By ABBEY KUNKLE
Special to the PRESS
As of Monday, the South Padre Island Convention and Visitors Bureau (CVB) officially has a new director. With over three decades in the destination marketing industry, the City of South Padre Island has named Keith Arnold to the position.
After the resignation of previous CVB Director Rachel Flores in March, the City began the search to fill the open position, which focuses on tourism, the Island’s main industry, through promoting the Island to visitors and bringing in large groups with scheduled meetings and conventions. Flores served as CVB director for only 10 months.
During the vacancy period the sales team and CVB staff had to work hard to keep the Bureau running smoothly. The City received 84 applications during the two month long search. City staff pared the list to two applicants who were invited to join local officials and residents for a meet and greet on Thursday, June 4. Arnold, as one of the two candidates invited, said the event was well attended with 60-70 people. He sat for a formal interview the following day.
Arnold was ultimately selected to fill the position and began his first day on the job on Monday, July 6. On Tuesday afternoon he attended the City’s monthly sales meeting, which was recently created after a recommendation from the Convention and Visitors Advisory Board (CVA) and headed up by Director of Sales Denise Arnold, no relation.
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